Lore and Cryptids: Expanding the MetaZoo Universe

Beyond product updates and Organized Play, the September 1st MetaZoo Monday turned its focus to the lore and cryptid elements that have always defined the game. From a children’s book in development to the return of iconic creatures like Wendigo, Charlie highlighted how MetaZoo continues to expand its universe while honoring fan favorites.

Building the IP Through Storytelling

When asked how MetaZoo plans to draw fans deeper into its intellectual property, Charlie explained that the process happens in two stages.

Great question. Just like with art, the IP itself has two stages of work. First is to create something. Having a body of work that the IP is built on and which carves out the uniqueness of your world. And the second work which is to get people to care.

- Charlie Hurlocker

He noted that MetaZoo is experimenting with ways to make this second stage engaging.

We are working on unique strategies with the second one. Some of them are small and accessible from the ground level, like the children’s book which has not yet found its exact release schedule but which will ultimately be a part of MetaZoo. Even if for some reason, the plans with that shifted, we would release it for free online. So I’m comfortable letting you know that that is 100% a thing. I know this isn’t ultra specific, but hopefully gives you a small piece to chew on and get excited for. I don’t want to reveal too much because I think it’s super special and people will enjoy it a lot when it is in hand.

- Charlie Hurlocker

Charlie briefly gave the community a glimpse at the project.

Here is a teaser on the book. Don’t ask me for more. I promise this is all you get. But it’s adorable.

- Charlie Hurlocker

Wendigo Returns & Flatwoods Monster Looms

The conversation then shifted to the fate of one of the game’s most beloved cryptids. Fans asked whether Wendigo would return, and Charlie did not hesitate to confirm.

Wendigo returns. There are no modifications to the character design. Also, the new art for it is sick. Wendigo collectors will have a lot to chew on.

- Charlie Hurlocker

Flatwoods Monster was also addressed, with Charlie revealing that new art for the cryptid has been completed but not yet assigned to a product.

There is a Flatwoods Monster artwork that was actually one of the very first artworks that was completed in NewZoo, but it hasn’t been assigned to a product that has released yet. It’s a Poncho, too.

- Charlie Hurlocker

Looking Ahead

The return of Wendigo, the long-awaited Promo 003, and unreleased Flatwoods Monster art show that MetaZoo remains committed to building its cryptid universe while keeping collectors engaged. Combined with the promise of a children’s book and a broader IP strategy, these updates suggest that the game’s world-building is set to grow alongside its Organized Play and product lines.